When writing a speech or a presentation, the most important thing is to know your audience, know who you are presenting to, and how best to present to them. The more you know about your audience, the better your writing will be. Once you know who you are presenting to, you can gear your speech toward that specific audience. You’ll want to ask yourself: What does the audience need? What can I do for them? Is there anything else I haven’t covered? When writing, you’ll always want to try to go deeper. You want your audience to be entertained, but also informed. Knowing who you are speaking to, will help better shape your speech as you write it.
Next, you will want to be quick, but concise. You don’t want your audience to get bored or overwhelmed because you are presenting too much information. Your audience is more likely to remember your message if it is tightly focused on a handful of important points (three or five). Give the most important points and your audience may feel inclined to look more into the topic after your conclusion. You want them to be intrigued by your words, but not overwhelmed by a flurry of information. Use short sentences, both to help you remember better and to help your audience stay interested.
Lastly, your presence is key. You want to look professional and like you are well-informed on the topic at hand. It helps when you are not reading off note cards, make sure to memorize your speech. If you do need notes, give yourself quick points to get yourself back on track to avoid long pauses and lulls in speaking. Your audience will be more interested if you are more interested. It helps to be well versed and somewhat excited to speak on the topic. Your enthusiasm gives the audience something to go off of. Have fun with it, but make it informative. Make people want to pay attention and you’ll have everyone in awe!